About this site

Modern sport is not just passion; it is a complex, global financial industry worth billions. Too often, coverage stops at the final whistle or the checkered flag.

MoneyGoal was founded with a single mission: follow the money to understand the real game.

We move beyond scores, transfer rumors, and locker room gossip. Our focus is the stark business reality across the entire sporting landscape—from the boardrooms of major football clubs and the economics of the F1 grid, to the financial structures of tennis tours, cycling teams, and mega-events like the Olympics.

Wherever money dictates the playing field, we investigate.

We are an independent investigative journalism project. Our only loyalty is to documented facts. We analyze balance sheets, scrutinize ownership models, and expose the opaque financial flows pulling the strings behind the scenes of professional sports.